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The brand
Sophie d'Agon, the story…
Sophie, the designer

Sophie d’Agon is a new brand of jewelry. At its head, Sophie, in her forties, with a journey through fashion of over twenty years alongside true monuments, Hermès, Prada and Saint Laurent. With Prada, for six years, Sophie learns the ropes as a buyer of accessories in France and in the United Kingdom, understands how the iconic fashion house, inventor of the It bag, works, and how to manage relationships with influencers. The Saint Laurent adventure, lasting for 14 years, is the laboratory for learning perfection until she takes over the management of worldwide purchasing in 2012. Specialized in accessories, ready-to-wear, bags and shoes, she experiences the most exciting moments of the House, until Hedi Slimane leaves in 2015, which announces her own departure. Entrepreneurship spins round and round in her mind, as do her memories of time spent in her uncle’s jewelry shop.

Lucky stars

Sophie draws but lacks certain very specific technical knowledge about jewelry . Her meeting in October 2016 with a 3D designer is decisive. Former Place Vendôme jeweller, the 3D designer understands her expectations and joins the ride to transform her drawings into 3D models, incorporating the technical dictates so that the jewelry may be made to last. The man has worked for Maison Van Cleef and Arpels and is trained in 3D, which has become an unavoidable skill in this area of work. In India, another major meeting, with Ashok , artisan based in Jaipur, city of gems and jewelry.

A first prototype is realised in his workshops at the beginning of the year, but it is the meeting between Sophie and Ashok in April 2017 that will speed up the process. Their relationship works from the word go, Ashok is enthralled by Sophie’s profile and project. The first prototypes are launched.

Beautiful stories are made from good meetings

A last important meeting is the one with a young and very promising self-taught artist. Passionate about photography, the artist photographer sets the stage for the stones, essential to this project. His approach seduces Sophie so much that she appoints him Artistic and Visual identity Director of Sophie d’Agon. The artist works with raw medium with neutral shades such as concrete or steel. The contrast with the delicateness and colors of the precious stones works wonders and is the sign of the brand's identity.

Conception, design, development and packshots
General credits
Models : Marine Simon & Laura Addams
Photography : Clément Cauvet